Your privacy is important to us. Madeira Bus is committed to protecting your privacy while providing bus schedule information for public transportation in Madeira, Portugal. This policy explains what data we collect, how we use it, and your rights.

1. Information We Do Not Collect

Madeira Bus is designed with a "privacy-first" approach. We do not collect any of the following kinds of personal data — either on the website or in the app:

Your name, email address, or contact details (except when you voluntarily provide them for support)
User accounts or login credentials
Advertising identifiers
Contacts, photos, or files from your device
Payment information (handled entirely by Apple/Google)

What we do collect — aggregate analytics and (with your consent) sampled session recordings on the website — is described in sections 3, 4, and 7 below. We separate "website" and "app" usage where it differs.

2. Location Data

The app requests access to your device's location to show your position on the map and calculate distances to nearby bus stops. This location data is processed entirely on your device.

We never transmit your GPS coordinates to our servers
We do not store a history of your locations
We do not share your location with any third parties
Location data is used only to display nearby stops and is never collected

3. Anonymous Usage Analytics

We use an analytics service to understand how people use the app and which features are most helpful. This data is completely anonymous and cannot be used to identify you personally.

What We Track

Route searches – Which bus routes are searched for (e.g., "20", "AE")
Route views – Which route schedules are viewed
Feature interactions – Button taps, direction changes, day type selections
App lifecycle – When the app is opened, closed, or backgrounded
Device information – Device model, operating system version, app version
Anonymous session identifiers – Not linked to your identity

What We Do NOT Track

Your GPS location or coordinates
Personal searches or queries containing personal information
Your name, email, or any identifying information
Advertising identifiers
Data from other apps on your device

How We Use This Data

Understand which routes are most popular
Identify which features are most helpful
Prioritize improvements and new features
Optimize app performance

4. Error Tracking and App Improvement

We use an error tracking service to improve app stability and fix bugs quickly.

Data Collected Automatically

When you use the app, we may collect:

Crash reports – Information about app errors and crashes
Performance data – App loading times and responsiveness metrics
Device information – Device model, operating system version, app version
Session replay – Anonymous recordings of app interactions (1% of sessions, 100% when a crash occurs) to understand and fix user experience issues

This data is collected automatically and is not linked to your identity. Session replays are anonymized and do not capture personal information.

Data You Choose to Provide

If you use the in-app feedback feature, you may optionally provide:

Feedback message – Description of your issue or suggestion
Name – Optional, for personalized support
Email address – Optional, if you'd like us to follow up

5. Data Security

We take the security of your data seriously:

All data is encrypted during transmission (HTTPS/TLS)
Data is hosted in the European Union (GDPR compliant)
We do not sell your data to third parties
We do not use your data for advertising
We do not track you across other apps or websites

6. Your Rights (GDPR)

Under the General Data Protection Regulation (GDPR), you have the following rights:

Access your data – Request a copy of data we've collected about you
Delete your data – Request deletion of your data
Object to processing – Opt-out of data collection where technically feasible
Data portability – Receive your data in a portable format

To exercise your rights, contact us at [email protected].

Please note: Since most data is anonymous, we may not be able to identify specific data as belonging to you.

7. Third-Party Services (Processors)

We use the following named processors (GDPR Art. 28):

PostHog (EU Cloud, hosted in Frankfurt, Germany) — product analytics on this website and in the app. Page views, click events, scroll depth, and a sampled session recording (up to 1% of sessions, 100% on crashes; all form inputs are masked). PostHog is loaded only after you grant consent via the cookie banner.
Google Analytics 4 (Google Ireland Ltd., DPA hosted in the EU under SCCs) — aggregate visitor counts and traffic sources. We run GA in Consent Mode v2 with all storage signals set to denied by default; if you Decline the banner, GA receives cookieless "consent-denied" pings only.
Apple Maps / Google Maps — the app provides links to these external services for navigation. Their own privacy policies govern those visits.

You can revoke consent at any time by clearing site data for madeirabus.com in your browser, which resets the cookie banner to its default-denied state.

8. Data Retention

Crash logs and bug-report content: retained up to 1 year, then deleted.
Session recordings: retained for 30 days, then deleted automatically by PostHog.
Aggregated analytics (visitor counts, scroll depth, route popularity): retained up to 14 months, then deleted in line with GA4's standard event-data retention.
We do not keep personal data indefinitely.

9. Children's Privacy

This app does not knowingly collect data from children under 13. The app is designed for general public transportation use and does not require personal information.

10. Updates

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. Continued use of the app after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this privacy policy or our data practices, contact us at:

Email: [email protected]
Website: https://madeirabus.com

Last updated: 2026